Spotlight Saturday: emmy design: An Introduction + Review

Friday, June 6, 2014

Hello there.

The Perfect Picnic Dress in Cherry Printed White Cream
This week for Spotlight Saturday, we partnered with emmy design.   The stylish lady above is Emmy Nilsson, the founder of the company.  We admittedly fan'girled a little when she was the one we were able to speak with.  We were first introduced to this brand when Amelia won the contest to model for Modcloth.  They had her try on the "Be Bountiful Dress" and the "Full of Romance Dress" and we've been in love with emmy's quality + design ever-since, Modcloth even let her take one home.  When Modcloth told me I could have the Full Of Romance Dress I almost cried and I literally kissed the amazing Mod-Employee Kelly who told me I could keep the dress.  I swear this dress is the best quality of any dress I've ever worn. 
After reading up about this Sweden-based company, we appreciated how they aim to design to suit all body types and ages, and noticed that their sizes range from 6 to 24 (UK sizes), 2 to 20 (US sizes).  We LOVE companies that include sizes in such a broad range. These retro-inspired pieces are of an extremely impressive quality and emmy says that by focusing on beauty and quality that lasts for years, they help by slowing down the pace of the fashion industry, reduce needless mass production and thus, help protect the environment.

Of course,we want to go ahead and address the price of these items in advance.  We'd say the median high price tag item in the emmy shop is $320 and the median lower price tag/sale item is around $150 (which is comparable to the cost of a Bernie Dexter or Pinup Girl Clothing Dress).  We can, with all honesty, say we could not afford one of these dresses at full retail cost, but we couldn't recommend them more.  Their sale items are often over half off, and once pieces are marked down to the cost of an average retro-inspired, high end dress, they're definitely more easily attainable.


But that doesn't mean they aren't worth what emmy charges for them, they are absolutely worth every penny if you have the money to spend.  A large majority of the items are made of a heavy pique fabric (like June's dress), have concealed in-seam pockets, vertical panels that will make your waist appear slimmer and your stomach appear flatter, full swing skirts with a sewn-on piece with tone in tone stitching to give stability and flare, concealed zippers and a belt covered in the same fabric.  The pieces are so impressively well thought out.

June is wearing the Strawberry Summernight Dress in Yellow Pique in a size 38 (US 6/UK10).  I first saw this dress on when the red version was on Modcloth (it was called the Musical Cherie Dress but is no longer in stock).  I was unsure of my size at the time (the conversion chart was a bit confusing) so I didn't buy it, and was bummed at how quickly it disappeared because I was never able to find the brand.  I was so excited when I stumbled across it again on Polyvore and discovered the brand was emmy.  Upon ordering and receiving my dress, I could've gone with the 36 (I was afraid of it not fitting my bust) but I absolutely love the fit regardless. But, for ladies a bit confused by the size chart, don't size up, the dresses prove to be very true to size, I think the most beneficial thing would be to order based on your measurements.

The dress is made of a heavy pique fabric, I actually don't own anything else made of this fabric and I love how sturdy and versatile it is.  Did you ever have a grandmother buy or sew you ornate dresses when you were younger to wear to Sunday School (maybe this is a southern thing)?  It reminds me of that.  The dress has hidden in seam pockets, a boat-neck neckline and a full gathered skirt, but my favorite feature of this dress (this is added proof of their attention to detail), a clever detail at the shoulders to fasten your bra straps on the inside so that your bra doesn’t show

Strawberry Summernight Dress in Yellow Pique
Amelia is wearing the Bona Fide Bows Beach Dress in Cherry Yellow in a size 36 (US 4/UK6).  There are so many amazing options to choose from emmy design.  I knew I loved the material and print of this dress since I had previously worn the blue version of it, but I was absolutely in love with the yellow version!  You can't really tell from pictures, but the background of the dress isn't plain yellow it's actually a circular pattern, which of course I love because I love nothing more than patterns on prints.

One cute feature is that the 'straps' of the dress are actually little bows that you tie!  There are so many positive qualities about this dress that it's hard to pin point my favorite quality.  I love the hidden pockets, lower back, darts in the front and back and a long zipper so I don't struggle to take the dress on and off.  Overall, I'd say the main thing that I love about this dress (and all of the dresses from emmydesign that I've worn) is the amazing quality.  The attention to detail is mind-blowing and this dress is an art of work.  This is now my go-to Summer dress, and I can't wait to wear it adventuring at the river!

Bona Fide Bows Beach Dress in Cherry Yellow

Here is a a collection of some of our other favorite dresses by emmy design. So many absolutely beautiful pieces, our favorites are 1 + 3, the florals are so incredibly unique.

6-7-14 Emmy Design
1  |  2  |  3  |  4  |  5  |  6
Have you heard of emmydesign? 
Would you rather save and buy a more expensive piece or buy a couple inexpensive ones? It's always interesting to hear how other people build their wardrobes!  How do you build yours?

23 comments:

  1. Eeeee I want that yellow dress with the strawberries soo badly. Maybe with my next paycheck hahaha. I'm so glad you partnered up with emmy design!

    xox Sammi

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  2. Julie Wanda EspyJune 7, 2014 at 12:18 PM

    ooohhhh noooo! I'm afraid I've found a new obsession! Those dresses are gorgeous and the knitwear! Be still my heart.... you two are total enablers and I mean that in the best possible way! :-)

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  3. Julie Wanda EspyJune 7, 2014 at 12:20 PM

    oh, and it's not just a Southern thing - my mom used to make fancy dresses for me and my sister all the time when we were little - with matching ribbons and purses! Pique is one of my all time favorite fabrics - and it's one that you don't see too often anymore - it's gorgeous!

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  4. Victoria AndersonJune 7, 2014 at 1:41 PM

    Never heard of them! But they look awesome. I haven't updated my wardrobe in a long time, but I kinda do a mixture of both buying cheap things and then investment pieces too, and then add in a few things that I sew myself. I bought a Trashy Diva dress after your review on them, it cost the same as a month's rent, but I'm going to wear it to three weddings this summer- if it fits, it should arrive on Monday!

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  5. That yellow dress is amazzzzinnng! Unfortunately even if I wanted to invest in a more expensive piece over a few less expensive ones, I don't have the money to spend around $300 on one dress but a girl can online window shop!

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  6. Ah! Amanda that picture of you laying down on the picnic blanket is my favorite shot of you ever! So magazine/styled editorial like and surprisingly it still really shows the dress off to advantage too. I think I like the yellow one better than the red one, so you got the better deal in the end, just darling.


    Katie, you look gorgeous in this too.


    I would like to say I save up and I do up to a certain price range. I just don't wear repo dresses enough to make it worth that. These prices are a little rich for my blood, but the workmanship seems exquisite!

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  7. I couldn't recommend these dresses more! You would look so amazing in one! I almost got the pink version, but I have a huge thing for yellow lately, such a happy color!

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  8. I'm happy to enable anyone! haha. I love her knitwear as well! She has this little cherry cardigan... oh my god... it's what dreams are made of!

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  9. We only found them by complete luck, but how lucky that we did! I feel like that's an awesome way to build a wardrobe, a little bit of everything. I try to go through mine every couple of months and ask myself, did I even THINK about wearing this ONCE? I need to get better about getting rid of things instead of holding onto them for literally years.


    I hope you loved your Trashy Diva dress! Did you receive it? How do you like it? We'll actually be partnering with them in another week or so to review their new seersucker collection and they'll be providing our readers with a promo code. ; )

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  10. Seriously, I cried when I got my first emmy dress! They're just so well made it's amazing!

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  11. ;) I'd like to think I'm a good influence. hah I've never owned a dress as well made as these dresses. I can't think of one flaw that the dress has, which is important when it's such a big purchase.
    xx

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  12. OH! I am definitely going to have to save up and purchase one now!


    Overall, even with some modifications + uh oh's are you happy with the brand? I'm curious to see how the fit will be on my next emmy item after sizing down! There are several other dresses I really have my eye on.

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  13. Well, I think her markdowns (including the yellow dress) are around $150, which while quite pricey, is about the price of something from Trashy Diva, PUG or Bernie Dexter. It's definitely something to save for if you know you can wear it to a few events, but I know exactly what you mean!

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  14. The first time I had ever heard of emmy was when I modeled for Modcloth, and I was so thrilled by how AMAZING the dress was. I try and do the same thing, and I also keep a running list of things that I need to buy. For instance, I only own one black dress...which should probably change.


    I really hope you love your Trashy Diva dress! I love their dresses, and even wore one for my wedding reception!


    xx

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  15. I really want to try one of their petticoats now!


    Sounds like you have quite the lovely collection! Oh no--I hate to hear when mishaps occur with clothing, but hopeful everything still worked out!

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  16. Aww thank you so much, Kristian! I took several trying to achieve exactly that, its hard to show off a dress while laying down but I'm incredibly flattered that you loved this shot! Mission achieved.


    I would say my wardrobe is exactly half and half (repro and vintage) but sometimes I love a vintage piece so much and it'll cost equally as much or more than repros. I tend to really enjoy vintage pieces that are in need of a little love that I'm able to doctor up a bit and have a hard time justifying splurging on an expensive one, when I know how likely future repairs are.


    These definitely are exquisite workmanship. <3

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  17. I knew some people would think.... umm I've never heard of this haha buy my grandma was always all about dressing to the 9's for church every Sunday! Pique really is a dying breed, and seeing the fabric is so nostalgic for me!

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  18. You're too sweet!


    The price tag is quite hefty, but as you mentioned the workmanship is just so spot on. These dresses are definitely one of those splurges where I don't buy anything for two months so I can buy a dress.


    xx

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  19. Victoria AndersonJune 11, 2014 at 11:04 AM

    I got it! I really like it. It is really well made and the fabric has a real nice weight to it. I'd better start saving so I can get something else with that promo code! I think I might be hooked now...

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  20. I was thinking of buying a 38 in one of Emmys dresses and my measurements are bust 36 and waist 28-29 but im afraid of it shrinking in the dryer (like many of my dresses have) and it no longer fitting me. June, how did your dress hold up in the dryer? And would you suggest I buy a 38 or size up to 40? :)

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  21. Hi Lindsey!
    I am a 37 bust and a 26 waist and I bought a 38 and it was a good bit too large in the waist. I actually don't EVER dry any of my dresses, I line dry them. It can be really damaging the the fabric and also, of course, greatly affect the sizing. I think you could wear a 38 but I would recommend never drying it for the reasons above. Sometimes I'll let me dresses tumble around on "no heat" with some dyer sheets just for the "clean laundry" smell, but that's about it haha.
    Hope this helped a bit!

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  22. Thank you! That helps a lot! :)

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